Trust & Selfies: Patient Engagement
Trust and Selfies · Patient engagement
User experienceVisual storytellingInnovative problem solving
01 · Context & role
A patient engagement project using visual storytelling to strengthen trust and connection between provider and client.
My role: Visual storytelling & engagement design
02 · The challenge
Traditional engagement methods were not connecting with a specific user demographic.
03 · Strategic approach
Implemented an unconventional selfie-based visual storytelling approach to empower the user and build trust.
04 · The outcome
Improved engagement, self-efficacy and a deeper emotional connection between provider and client.