Biotech Technical Storytelling
MTI & Exciton Marketing
Technical storytellingPresentation designMarketing communication
01 · Context & role
Marketing communication for biotech work involving metabolomics and nanotechnology, translating complex science into accessible materials.
My role: Technical communication & visual design
02 · The challenge
A biotech startup needed to explain highly technical data to a general audience without losing scientific accuracy.
03 · Strategic approach
Created visual Prezi presentations, brochures and digital assets that simplified the science while preserving accuracy and supporting communication through sales channels.
04 · The outcome
Successful product launches and clear communication tools for sales channels.