Medicine Cares Conference Identity
University of Alberta · Medical Educators
Brand identityCreative communicationStrategic organization
01 · Context & role
The Medicine Cares annual conference for University of Alberta medical educators, combining visual identity, a digital platform and conference preparation.
My role: Brand identity, creative communication & conference preparation
02 · The challenge
Build a cohesive visual identity and digital platform for a large institutional client while supporting preparation for the conference.
03 · Strategic approach
Combined visual identity and a centralized digital hub with communication, strategic organization and logistical planning for the conference.
04 · The outcome
Transformed a functional medical conference into a recognizable brand with a polished visual identity and a centralized digital hub.