In the fast-paced medical industry, professionals are facing a crisis of "information overload." The volume of research and data being published is increasing exponentially, making it nearly impossible for practitioners to stay current.
The challenge wasn't a lack of information; it was a lack of accessibility. Key decision-makers needed a way to cut through the noise and access critical, evidence-based data immediately, without wading through thousands of fragmented publications.
1. Strategic Curation (Intention)I worked to shift the focus from "collection" to "curation." We identified that simply listing studies wasn't enough; the data needed to be filtered for relevance and quality.
2. Cross-Functional Collaboration (Connection)A tool is only as good as its content. I facilitated a high-level collaboration between corporate stakeholders and external Subject Matter Experts (National Key Opinion Leaders).
3. Digital Product Development (Creativity)We moved from a static concept to a dynamic digital solution: the CT Lexicon.
The project resulted in the successful launch of an innovative digital tool that modernized how professionals access data.

Catherine Finlayson Portfolio 2026
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